Until now, there are over 20 agricultural products labeled trademark protection province-wide. Some typical products which are paid attention to build and develop the trade mark such as Luc Ngan litchi, Yen The hill chicken, Yen Dung fragrant rice, Da Mai clean vegetables, etc. are standing firm in the market, bringing prestige and high trade value. 

Developing competitive products

We visited Da Mai safe vegetable co-operative in Bac Giang city on a day at the end of Ắc quy xe máy the year. It is a green field covered by many kinds of vegetables alternated with reddy and succulent tomatoes. Farmers were hurried to take care of and harvest the winter season vegetables. The concrete road leading to the farm is-was becoming busy by the flow of trucks following others to upload vegetables. From here, Da Ma safe vegetables are being delivered everywhere. Although it has just come into operation since 2013, this co-operative provides about 8 tons of vegetables and fruits per day, 40 percent of which is supplied for collective dining rooms in some offices and industrial zones, supermarkets and trade centers. “In order to access the collective dining rooms or trade centers, the most important thing is to ensure the clean production process, use suitable plant protection products; meet the agreement signed”, said the director of the co-operative, Ms. Luong Thi Dien. The vegetables planted under safety process are always at higher price than usual máy xay thịt làm giò chả from one to two thousand dong per kilogram. At present, the cooperative’s products are consumed at Ha Vi clean food market, BigC Bac Giang and some collective dining rooms of large enterprises in Bac Giang city.

Nông dân thu hoạch chè ở Bản Ven, xã Xuân Lương ( Yên Thế), (Ảnh Việt Hưng, Báo Bắc Giang)

Mention to agricultural products of Bac Giang, we cannot forget to Dây cáp truyền thanh refer to Luc Ngan litchi. This product has been issued a certificate of geographical indications registration by National Office of Intellectual Property of Vietnam since 2008. Luc Ngan district has about 17.5 thousand hectares of litchi with annual output of over 100 thousand tons. 

Sơ chế vài thiều trước khi xuất khẩu (Ảnh: Việt Anh, Báo Bắc Giang)

About Yen The hill chicken, so as to improve the quality of đau đầu broiler chicken, the district has implemented a project on supporting and developing hill chicken breeding according to VietGAP standard. Until now, there are 80  households at Dong Tam commune belonging to Giang Son Corporation breeding 480 thousand chickens per year, equal to 1000 ton of chicken meat/broiler chickens met VietGAP standard. Thanks to that, Yen The hill chicken keeps its trademark and is strongly consumed in some markets in Hanoi and many other provinces like Bac Ninh, Hung Yen, Hai Phong, Quang Ninh, etc.

Another outstanding point of Bacgiang agricultural products is a cooperated production Nước cốt dừa model of fish fingerling and water dropwort at Hoang Luong commune (Hiep Hoa district) that makes average annual income at about 500 million dong per hectare. The water dropwort has already been sold in some supermarkets in Hanoi. The provincial people’s committee, Hiep Hoa people’s committee and agricultural sector continue to lay down as a policy on the development of Hoang Luong water dropwort by investing in facilities and advanced  technology; encourage organizations and individuals to lease land, broaden the water dropwort area, and tightly cooperate between production and consumption to reach the target Thiết kế nhà hàng of annual income at one billion dong per hectare.

As can be known, there have been more than 20 agricultural products province-wide so far such as litchi, bee honey, Phi Dien sticky rice (Luc Nam district), Dien pomelo, water dropwort (Hiep Hoa district), hill chicken (Yen The district), peanut, Phuc Hoa early gom xit toc litchi (Tan Yen district), fragrant rice (Yen Dung district), custard-apple, pine-apple (Luc Nam district), Tien Luc mushroom (Lang Giang district), etc. and some traditional hand-made products like Van village wine, Tang Tien bamboo and rattan products (Viet Yen district), Ke noodles and dry rice cake (Bac Giang city), etc. having been labeled trademark protections. These competitive products create high economic value for each locality. A number of typical products built and developed trademark are now standing firm in the market, bringing prestige and high commercial value.

Diversifying markets to consume agricultural products

Some signed free-trade agreements such as TTP or EVFTA taking Máng xối into effect at the same time as the establishment of ASEAN economic community recently are good opportunities for enterprises to increase their own export turn-over. Catching the opportunities, a number of enterprises majoring in exporting agricultural products in the province have invested dozens billions dong in installing more production and preservation lines that meet the standard  of some high-grade markets. As a result, several agricultural products have officially opened the door to enter both domestic and overseas markets.

Sản phẩm gà đồi Yên Thế được bày bán tại một số siêu thị lớn ở Hà Nội (Ảnh: Quốc Phương, Báo Bắc Giang)

Litchi, as an example, besides the consumption in neighboring provinces or big cities as Hanoi, Hue, Da Nang, Ho Chi Minh, was firstly exported to high-demanding markets like The US, Australia, France, Britain, Japan, Korea, etc. in 2015. With high assessment công ty seo from customers, it opens prospects for the consumption of Bac Giang litchi in the following years. With the average price estimated at 15,400 dong per kilogram, nearly 3,000 dong higher than the previous year, Bac Giang had a turnover of 2,895 billion dong (equal to 137.9 million US dollar) for the last litchi crop, about 25 million US dollar higher than 2014, of which, export value reached 83 million US dollar, nearly ten million US dollar higher than the precious one.

Meanwhile, the people’s committee of the district and sectors have Gốm sứ bát tràng introduced and promoted Yen The hill chicken at domestic and overseas agricultural fairs and exhibitions. This product has currently been consuming at 25 supermarkets and 30 markets nationwide, including many famous ones like BigC, Coop Mart, Intimex, etc.

 Together with the above products, many other ones such as pork and beef of Binh Minh co-operative (Viet Yen district) have already been consumed in collective dining room; processed vegetables and fruits of GOC export food processing Corporation (Lang Giang district) or Vifoco import-export Corporation (Bac Giang city) have strongly been consumed in many countries in the world like Japan, Russia, Korea, etc.

Besides advantages, the development of agricultural products Nhạc cụ tiến mạnh with Bac Giang trademark also meets a lot of difficulties when most provincial enterprises are small and limited at financial capacity. Therefore, some economic specialists suppose that in order to keep Bac Giang agricultural products firm and affirm its trademark in the upcoming time, in addition to enterprises’ own effort, it is really essential to get much stronger support from the government and authorities in creating favorable condition for production, trading and strengthening commercial promotion. Moreover, the authorities need to enhance the prediction quality facing the complicated and vagarious international market to help enterprises have timely solutions. However, we should only concentrate on investing in typical products with high potential in good production, technique advancement and quantity and quality development. Furthermore, it is necessary to have suitable investment in propaganda to improve agricultural trademark value. Specially, the associations and co-operatives should take by vilain silver fox the initiative and creativeness in consumption of agricultural products. At the same time, the authorities ought to check up, assess and amend policies on supporting in production and export in order to suit the international integration context, make favorable and ready conditions.

                                                                                                    Tran Lan (Division of Culture, Protocol and Press)

                                                                                                                 Translated by Van Nguyen